Golden Arches East by James L. Watson
This book Golden Arches East by James L. Watson is such a piece of crap. I usually pick up books on business related subjects and research because I want to see what they have to offer and stack them against my husband's research and gosh, this got to be the most useless book I have read. This is a second edition of a 1994 copy published in 2007 and I should have been warned right there but I was hoping for some new data. No, they maintained their 1994 data. All the book tells is one thing. McDonald's clientele is mostly kids and parents in Beijing, Taipei, Hong Kong and Japan may not like it but their kids would bring them there weekly if not monthly. For Beijingers, back then, it is a big deal, but not for cosmopolitan cities outside of red China. There's nothing new there. The only thing I learnt is that in Japan, people prefer Mos Burger because that chain offers meat, fish plus vegetables between slices of pressed rice and not seeded buns because the Japanese prefers rice. The book went on and on about how long each family stays at McDonald's (25 mins on average compared to US around 15 mins) and in Japan, 50 mins. Old folks now hang out at McDonald's, as my mom and her Tai-Chi friends do. In Taiwan, they deliver McDonald's to schools. What irritates me is that for an Asian familiar with the Asian setting, this is such a non-book. They must be writing for the Americans.













Important Announcement


